Guests who attend the "Masters of Magic" show will exit the theatre through "Dante's Magic Shop". Here, staff will demonstrate new and unusual tricks and illusions. If guests are suitably amazed... they can purchase the tricks for themselves. Each guest who makes a purchase will be privately taught how to perform the trick by a cast member.

Although Dante's Magic Shop will serve as the satellite store for Masters of Magic... It will NOT sell any Masters of Magic souvenirs. Those items will instead be available in a small corner store located within the actual Masters of Magic museum, or... Masters of Magic merchandise can be purchased in your Grand Emporium.

The Masters of Magic merchandise need to be separated from actual sales of magic tricks in order to protect the integrity of the Masters of Magic brand, which should help to promote the idea of "collecting" this specialized merchandise to your customers.